Fixing and retailing houses can be an extremely lucrative business. I should know. I’ve spent almost my entire professional life using this avenue to create wealth. Not only am I an expert on the topic, but have created a comprehensive system for you to use that takes out the guess work, the headache, and the trial and error so you can set yourself on a path to success.

And my system of education doesn’t stop at rehabbing homes. I’m guessing that flipping is your main real estate focus, but we have something for everyone who is looking to get started, improve their current career, or striving to branch out into a new channel of real estate investing.

I’ve been there on every side, in every part from being an agent to contracting work to brokering to buying houses with cash.

I can promise you one thing; regardless of where you are in your career and what hurdles you are facing, I’ve been there. If I can help you to avoid some of the mistakes I’ve made and see others make consistently, then I will. After all, our company motto (and my PERSONAL motto) is “We get more of what we want by helping you get more of what you want.”

So, I want to steer you away from these expensive mistakes that could leave you disenchanted with an industry that could otherwise change your life!

1. Thinking this is an easy, “Get Rich Quick” model.

Yes, I can teach you exactly what to do and how to do it. But it’s still a lot of work, a lot of time, a lot of offers, a lot of rejection. This is no “get rich quick scheme.” I will never promise you instant riches.

You must make the phone calls, market yourself, stay the course, and continue to learn. If you follow the Lee Arnold System of Real Estate, you will reach your goals quicker and with less frustration and financial growing pains. It’s a proven system, and you’re in good hands if you implement what we teach. It’s important that you understand you aren’t 2 weeks away from your first paycheck yet.

This is an investment, and although I’ve seen great success happen to people in short periods of time, you’re likely looking at four months of full time, dedicated work from the start to the payoff. But you must be ready for the work!

2. Jumping in with only minor research.

90% of your time will be spent researching, viewing, negotiating, and then doing more research before you acquire the property. Why? Because the most direct and least expensive way to avoid mistakes is by understanding the market, the contractors, the fine print, and expectations.

Knowledge is power. You can do all this research yourself (good luck, I can tell you from experience that the internet is a black hole of information!) or you can follow a system that is proven. Let us show you exactly what to look for, how to do each task and in what order, and where to find the vital information you need to put together a successful deal.

3. Doing all the work yourself to “save money.”

I’ve been there. I’ve done this. I’ve ripped drywall out of basement walls with my buddies only to get covered in roaches—ask Gary Myers who likes to tell the story on the road! Don’t do what I did and assume that if you can do the work yourself that you should.

You should hire and outsource almost every single task related to property ownership and instead qualify the contractors to do the job for you. Once a property rehab is underway, your priority is to manage the workmanship to assure maximum profit in the resale of the house, keep things on schedule, and properly manage the draw system and budget. You can’t do these things if you’re busy installing tile.

If you chose to do a task that you could otherwise hire out for $35 an hour, you are proving to yourself that your time is only worth $35 an hour. You can do a contractor’s job for $35 an hour, or you can go out there and find another house that has the potential to make you thousands. See what I mean?

4. Quitting your day job too soon.

I do a lot of private consulting, and my clients always come to me with interesting goals. They want to make a million dollars in a year and quit their job. It’s a noble goal, but aside from not being realistic, most people wouldn’t be able to wrap their brains around that drastic and rapid of change.

What I tell people is to stay at their current job and build their business in tandem with their work. It’s a lot of late nights and weekends, yes. It involves sacrifices, but here’s why it’s good: You need stability in your income so you can make rational, smart decisions in real estate. If you quit your job and rely solely on real estate as a source of income before your business is stable enough, you’ll end up making poor decisions just to put food on the table.

Keep your job and let me help you build wealth so you can walk away from the 9-to-5 with confidence.

5. Not having a real exit strategy.

If your main goal is to rehab a home that will be purchased with conventional or FHA financing, are you considering the standards in which conventional financing or FHA standards dictate? If you aren’t building according to these standards, you are essentially playing a game of craps. What happens if the house doesn’t sell?

If your strategy is to then purchase the home with conventional financing at the end of your private money term, can you qualify for conventional bank financing? If not, you need to rethink your exit strategy. Understanding each scenario is vital to your future success.

Remember how I said I’ve seen it all? I promise you, if you sell every house you ever rehab without having to use a different exit strategy, you’re a lucky investor. Things come up, and if you need help developing new exit strategies, give us a call, and we’ll plug you into the right source of information for that. 800-533-1622.

6. Paying too much when you buy.

You make your money when you buy, not when you sell. That’s why 90% of your research goes into the acquisitions part of the process and not the sales aspect. Start with the final selling price and work backward to deduct the selling cost, profit margin, renovation cost, and buying costs. Don’t forget to factor in holding costs and margin for error. You figure out your MAO (maximum allowed offer) by first determining the ARV (after repair value) of a house. $80,000 for a house means something different in every single market, so do your research!

7. Paying too much for the rehab.

I can’t tell you how many people get into this business and treat the renovation as if they are designing their dream home. This is an expensive, unnecessary, headache-inducing mistake and should be avoided! Your main objectives in renovating a house is to address every safety issue, update and clean the house to current market standards, and design it to appeal to the masses. This isn’t a luxury rehab.

Want to implement the “wow factor?” That’s where a few strategically placed designs can come in such as a small backsplash or a cool sink faucet. (And STAGING! Click here for more about this vital step). Don’t go all out on cabinets that are 300% more than you budgeted. By overdesigning a house, you run the risk of going over budget, turning the right buyers away, or having someone purchase the house only to redo what you thought was a good idea. Your budget should dictate your choice. Otherwise, the style choice comes straight out of your profit.


If you’re still having trouble creating and managing a project that yields you the highest investment, let us help you.

You can spend money 2 ways. The first, by investing it in your continued real estate education which will foster the right environment for you to see a return on your investment with higher profits. Or second, by making your own (possibly expensive) mistakes and losing money. You can learn a lot that way, yes. But you had better have thick skin and a whole lot of fortitude.

Don’t take my word for it. Listen to what several of our valued clients have to say.

The education I received gave me an added layer of understanding of how to work in this real estate market, the integrity used in developing and processing a loan, and how to become a better business oriented individual. Before this education, I thought that I knew what I wanted to do, but I didn’t understand what I needed to do until I went through the program.” Anita Cothran, Master Broker.

As a visionary from Chicago, I’ve been to many events, but have never had an experience like the Lee Arnold VIP session. I’m blown away by how powerful and impactful it was to have Lee Arnold sit with us and breakdown every fear and hindrance. He helped me think of the big picture, and take bite-sized portions in order to get the first deal done. There’s no stopping you if you’re backed with Lee’s education and COGO Capital’s financing!” Ray Colon, Chicago, IL.

Through an intensive training with a coach received one-on-one attention. I went out marketing, got agents and investors excited, got some applications back, and learned how to present myself in a better way. I learned how to develop different scripts, what to say and how to say it, how to originate loans, where I can go if I have questions. I’m confident that I can get clients excited and in turn close more loans.” Sherry Falk- Jacksonville, FL

I’ll see you out there!

Lee A. Arnold

CEO

The Lee Arnold System of Real Estate Investing

Follow me on Twitter: @CogoCapital  and @LeeArnoldSystem 

Have a deal? Visit us at www.cogocapital.com to fill out your fast and easy quote. Want to learn more about COGO first? CLICK HERE to get to know all the ins and out!