Next in our series, Tip #2: Adjusting for Value! Our favorite host is back with us again, Account Executive and Broker Success Advisor, Artur Budimir.
When discussing lead flow optimization, a crucial step to making it rain is that you want to adjust your marketing plan to highlight value beyond capital, or your main attraction piece. Be specific and have a message-to-market match.
Enhance Value in your Marketing
Your marketing should outline and enhance the values your client will receive when they choose to go into business with you. This entails going beyond the basic features or offers of the service or product but explaining to the client the value they obtain when choosing to work with you.
Separating you from your Competitors
Creating this value will appeal to the client’s personality and character, further giving you a leg-up on your competitors.
Tune in next time for our next tip!
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Artur Budimir has been working with Cogo Capital since 2019, under the tutelage of Lee Arnold. He has rapidly scaled up during his time with the company due to his 10+ years in sales & sales management. Currently as the Account Executive for Cogo Capital, he is solely dedicated to forging new relationships with like-minded lenders to accelerate the continual growth and expansion of Cogo Capital.