Next in our series, Tip #2: Adjusting for Value! Our favorite host is back with us again, Account Executive and Broker Success Advisor, Artur Budimir.

When discussing lead flow optimization, a crucial step to making it rain is that you want to adjust your marketing plan to highlight value beyond capital, or your main attraction piece. Be specific and have a message-to-market match.

Enhance Value in your Marketing

Your marketing should outline and enhance the values your client will receive when they choose to go into business with you. This entails going beyond the basic features or offers of the service or product but explaining to the client the value they obtain when choosing to work with you.

Separating you from your Competitors

Creating this value will appeal to the client’s personality and character, further giving you a leg-up on your competitors.

Tune in next time for our next tip!

Get Coaching and Support

Interested in learning how to broker private money loans?  Or, maybe you’ve been brokering loans but want to take your business to the next level.

Cogo Capital can help!

Join the Broker Academy and develop the skills to find and close more private money loans. Our team works with brokers from across the U.S.

Click the button below to learn more about joining an elite group of brokers inside the Broker Academy.