Artur Budimir

Artur Budimir has been working with Cogo Capital since 2019, under the tutelage of Lee Arnold. He has rapidly scaled up during his time with the company due to his 10+ years in sales & sales management. Currently as the Account Executive for Cogo Capital, he is solely dedicated to forging new relationships with like-minded lenders to accelerate the continual growth and expansion of Cogo Capital.

Posts by Artur Budimir:

Broker Success Series

Broker Success Series: 5. Sales Is the Ultimate Form of Customer Service—Not the Absence of It

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.

The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.

That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.



Broker Success Series

Broker Success Series: 4. Focus on the Behaviors of the Sale Process—Not the Result

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.

The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.

That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.



Broker Success Series

Broker Success Series: 3. Selling the Value, Not the Price

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.

The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.

That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.



Broker Success Series

Broker Success Series: 2. Two Important Characteristics in Sales

A Paradigm Shift to Sales: #2 Two Important Characteristics in Sales In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about the sales mindset necessary for broker success There are many attributes of a good salesperson. If you have these two, that will be enough of a foundation to start developing the rest. Here they are: C _ _ _ _ _ _ _ _ _ _ A S_ _ _ _ _ M _ _ _ _ _ _ _ _ Any guesses? The first is easier […]



Broker Success Series

Broker Success Series: 1. Building the Need

A Paradigm Shift to Sales: #1 Building the Need In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about the sales mindset necessary for broker success Sooner or later, everyone realizes the importance of being able to know how to sell.  It is a vital skill that you won’t get from parents, teachers, or schoolbooks.  And the sooner you lay down this foundation, the better and easier your life becomes. However, most individuals learn sales incorrectly because they witness it second-hand.  They are on the receiving end of […]