Artur Budimir has been working with Cogo Capital since 2019, under the tutelage of Lee Arnold. He has rapidly scaled up during his time with the company due to his 10+ years in sales & sales management. Currently as the Account Executive for Cogo Capital, he is solely dedicated to forging new relationships with like-minded lenders to accelerate the continual growth and expansion of Cogo Capital.
Cogo Account Executive, Artur Budimir, shares with readers the finer points of marketing in his newest article. Published in Private Lender Magazine by AAPL, Artur teaches readers how to “make it rain” for your business by optimizing your deal flow, resulting in more business and a better experience for your clients.
Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.
The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.
That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.
5 Tips to Create Laser Focus in Your Marketing: #4 Market Your WHY—Not Your WHAT In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. Marketing is the Menu of a Company This is probably the most common one that all marketing has a tough time avoiding. Most of the marketing out there is simply a menu of a company’s features. It blandly lists its products and services. It gives you the WHAT of the business, rather […]
5 Tips to Create Laser Focus in Your Marketing: #3 Market Your Relationships–Not Your Features In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. Marketing Is Like… As alluded to earlier, marketing and sales go hand-in-hand. Unfortunately, that also means that the majority of typical marketing is like the majority of typical selling. It leaves a bad taste in your mouth and makes you want to turn the other way. Why? It’s because they are marketing themselves, […]
5 Tips to Create Laser Focus in Your Marketing: #2 Use Free Marketing Platforms Like You’re Paying for it In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. Qualifying Yourself and Your Product In today’s day and age of social media, over-stimulation and over-saturation, you are fighting a different battle when it comes to marketing than the one 20 years ago. Experts have famously said that a typical American sees around 10,000 ads in a day. That […]
In Artur Budimir’s first installment of “5 Tips to Create Laser Focus in Your Marketing” he speaks to the importance of understanding and “niching” down in your market. This is a function of aligning your solution to a problem the prospect has in the market you serve. Through a well crafted and well understood Unique Selling Proposition (USP), business owners can see improved results in their marketing to meet the needs of their clients. Read more…
Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.
The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.
That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.
Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.
The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.
That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.
Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.
The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.
That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.
A Paradigm Shift to Sales: #2 Two Important Characteristics in Sales In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about the sales mindset necessary for broker success There are many attributes of a good salesperson. If you have these two, that will be enough of a foundation to start developing the rest. Here they are: C _ _ _ _ _ _ _ _ _ _ A S_ _ _ _ _ M _ _ _ _ _ _ _ _ Any guesses? The first is easier […]