Brandon comes to Cogo Capital with over 15 years of sales experience. Through his career he has developed a reputation for being honest, having integrity, and for making things happen for his clients. He has a proven track record of meeting and exceeding goals that are put in front of him. Brandon brings those skills and history to Cogo Capital in his role as Broker Success Advisor. His goal is to bring his expertise in private money lending and brokering to help his students succeed.
In this final edition of his five-part series, “Marketing to Your Customer Avatars,” Brandon Jolley reviews his four key ingredients when marketing to your prospects. Watch the complete video by clicking the link below.
In this edition of Brandon Jolley’s five-part series, “Marketing to Your Customer Avatars,” Brandon explains why it’s so important to main consistency in your marketing. It takes numerous “touches” by a prospect in order to convert them into a customer. Read more and watch the complete video by clicking the link.
In this edition of Brandon Jolley’s five-part series, “Marketing to Your Customer Avatars,” Brandon speaks about the importance of Brand Personality. Learn what is brand personality and its importance in marketing to prospects. Read the transcript or watch the complete video. Click for more.
What are the hottest real estate markets in the nation right now? For brokers and real estate investors, when things take a downturn it usually means it’s a good time to find some deals. In this short video, Broker Success Advisor, Brandon Jolley, breaks down the research that shows where the opportunities are in real estate at the moment. Home prices are dropping and this is usually a sign that the real estate market is contracting. Click to learn more about where to set focus for your marketing for your real estate investing or loan brokering business.
Marketing to Your Customer Avatars: 2. Marketing to the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types In our last video, we talked about avatars and the four personality types of those avatars. Next, we want to talk about what marketing tactics to use to reach those individual avatars. First, we have Amiable Amy. Your focus with Amy should be to build rapport. You should position yourself as a partner with her in in helping her solve problems. Amy […]
Marketing to Your Customer Avatars: 1. What are the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types What is an Avatar? When I say the word avatar, you may think of a children’s cartoon or even a blockbuster movie. But when I think of the word avatar, I think of the definition in Miriam Webster that says: it’s an embodiment of a concept or philosophy often in a person. This basically means that you can project an image from […]
