Brandon Jolley

Brandon comes to Cogo Capital with over 15 years of sales experience. Through his career he has developed a reputation for being honest, having integrity, and for making things happen for his clients. He has a proven track record of meeting and exceeding goals that are put in front of him. Brandon brings those skills and history to Cogo Capital in his role as Broker Success Advisor. His goal is to bring his  expertise in private money lending and brokering to help his students succeed.

Posts by Brandon Jolley:

Hot real estate markets for July 2022

Hot Real Estate Markets for July 2022

What are the hottest real estate markets in the nation right now? For brokers and real estate investors, when things take a downturn it usually means it’s a good time to find some deals. In this short video, Broker Success Advisor, Brandon Jolley, breaks down the research that shows where the opportunities are in real estate at the moment. Home prices are dropping and this is usually a sign that the real estate market is contracting. Click to learn more about where to set focus for your marketing for your real estate investing or loan brokering business.



Broker Success Series: 2. Marketing to the Four Avatar Types

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.

The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.

That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.



Broker Success Series: 1. The Four Types of Client Avatars

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price.

The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it.

That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.