Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.
5 Tips to Create Laser Focus in Your Marketing: #4 Market Your WHY—Not Your WHAT In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. https://vimeo.com/744998405 Marketing is the Menu of a Company This is probably the most common one that all marketing has a tough time avoiding. Most of the marketing out there is simply a menu of a company’s features. It blandly lists its products and services. It gives you the WHAT of the ...
5 Tips to Create Laser Focus in Your Marketing: #3 Market Your Relationships–Not Your Features In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. https://vimeo.com/744998405 Marketing Is Like... As alluded to earlier, marketing and sales go hand-in-hand. Unfortunately, that also means that the majority of typical marketing is like the majority of typical selling. It leaves a bad taste in your mouth and makes you want to turn the other way. Why? It's because they are ...
5 Tips to Create Laser Focus in Your Marketing: #2 Use Free Marketing Platforms Like You’re Paying for it In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. https://vimeo.com/744998370 Qualifying Yourself and Your Product In today’s day and age of social media, over-stimulation and over-saturation, you are fighting a different battle when it comes to marketing than the one 20 years ago. Experts have famously said that a typical American sees around 10,000 ads in a ...
In Artur Budimir's first installment of "5 Tips to Create Laser Focus in Your Marketing" he speaks to the importance of understanding and "niching" down in your market. This is a function of aligning your solution to a problem the prospect has in the market you serve. Through a well crafted and well understood Unique Selling Proposition (USP), business owners can see improved results in their marketing to meet the needs of their clients. Read more...
In this final edition of his five-part series, "Marketing to Your Customer Avatars," Brandon Jolley reviews his four key ingredients when marketing to your prospects. Watch the complete video by clicking the link below.
In this edition of Brandon Jolley's five-part series, "Marketing to Your Customer Avatars," Brandon explains why it's so important to main consistency in your marketing. It takes numerous "touches" by a prospect in order to convert them into a customer. Read more and watch the complete video by clicking the link.
In this edition of Brandon Jolley's five-part series, "Marketing to Your Customer Avatars," Brandon speaks about the importance of Brand Personality. Learn what is brand personality and its importance in marketing to prospects. Read the transcript or watch the complete video. Click for more.
Marketing to Your Customer Avatars: 2. Marketing to the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types https://vimeo.com/697148320 In our last video, we talked about avatars and the four personality types of those avatars. Next, we want to talk about what marketing tactics to use to reach those individual avatars. First, we have Amiable Amy. Your focus with Amy should be to build rapport. You should position yourself as a partner with her in in helping her solve ...
Marketing to Your Customer Avatars: 1. What are the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types https://vimeo.com/697148264 What is an Avatar? When I say the word avatar, you may think of a children's cartoon or even a blockbuster movie. But when I think of the word avatar, I think of the definition in Miriam Webster that says: it's an embodiment of a concept or philosophy often in a person. This basically means that you can project an ...