Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

A Paradigm Shift to Sales: #2 Two Important Characteristics in Sales In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about the sales mindset necessary for broker success There are many attributes of a good salesperson. If you have these two, that will be enough of a foundation to start developing the rest. Here they are: C _ _ _ _ _ _ _ _ _ _ A S_ _ _ _ _ M _ _ _ _ _ _ _ _ Any guesses? The first is easier ...