Broker Success Series: 4. A Lasting Impression

In this edition of Brandon Jolley's five-part series, "Marketing to Your Customer Avatars," Brandon explains why it's so important to main consistency in your marketing. It takes numerous "touches" by a prospect in order to convert them into a customer. Read more and watch the complete video by clicking the link.

Broker Success Series: 2. Marketing to the Four Avatar Types

Marketing to Your Customer Avatars: 2. Marketing to the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types https://vimeo.com/697148320 In our last video, we talked about avatars and the four personality types of those avatars. Next, we want to talk about what marketing tactics to use to reach those individual avatars. First, we have Amiable Amy. Your focus with Amy should be to build rapport. You should position yourself as a partner with her in in helping her solve ...

Broker Success Series: 1. The Four Types of Client Avatars

Marketing to Your Customer Avatars: 1. What are the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types https://vimeo.com/697148264 What is an Avatar? When I say the word avatar, you may think of a children's cartoon or even a blockbuster movie. But when I think of the word avatar, I think of the definition in Miriam Webster that says: it's an embodiment of a concept or philosophy often in a person. This basically means that you can project an ...