The Value Advantage: #2 Availability and Propositions

Inside Brandon Jolley's Second installment of his series, "The Value Advantage" he touches on the importance of time expectations with clients as well providing extra value over your competition. Part of our Broker Success Series, Brandon seeks to educate and equip Private Money Brokers with the tools and knowledge to create better business opportunities for them and their clients. Readers can access the entire library of the series through the right hand menu on the blog.

The Value Advantage: #1 Start by Valuing Yourself

What is the Value Advantage? In Brandon Jolley's newest installment in the Broker Success Series, he speaks to the importance of starting with yourself. To truly bring value to your clients and ultimately success for yourself, dedicate time to preparing yourself with the right knowledge and mindset that attracts success. Click the link to watch his video.

Market as if You Are Selling Door-to-Door

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

Market Your WHY—Not Your WHAT

5 Tips to Create Laser Focus in Your Marketing: #4 Market Your WHY—Not Your WHAT In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. https://vimeo.com/744998405   Marketing is the Menu of a Company This is probably the most common one that all marketing has a tough time avoiding. Most of the marketing out there is simply a menu of a company’s features. It blandly lists its products and services. It gives you the WHAT of the ...

Market Your Relationships—Not Your Features

5 Tips to Create Laser Focus in Your Marketing: #3 Market Your Relationships–Not Your Features In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. https://vimeo.com/744998405 Marketing Is Like... As alluded to earlier, marketing and sales go hand-in-hand. Unfortunately, that also means that the majority of typical marketing is like the majority of typical selling. It leaves a bad taste in your mouth and makes you want to turn the other way. Why? It's because they are ...

Use Free Marketing Platforms Like You’re Paying for it

5 Tips to Create Laser Focus in Your Marketing: #2 Use Free Marketing Platforms Like You’re Paying for it In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results. https://vimeo.com/744998370 Qualifying Yourself and Your Product In today’s day and age of social media, over-stimulation and over-saturation, you are fighting a different battle when it comes to marketing than the one 20 years ago. Experts have famously said that a typical American sees around 10,000 ads in a ...

There are Riches in Niches

In Artur Budimir's first installment of "5 Tips to Create Laser Focus in Your Marketing" he speaks to the importance of understanding and "niching" down in your market. This is a function of aligning your solution to a problem the prospect has in the market you serve. Through a well crafted and well understood Unique Selling Proposition (USP), business owners can see improved results in their marketing to meet the needs of their clients. Read more...

Broker Success Series: 4. A Lasting Impression

In this edition of Brandon Jolley's five-part series, "Marketing to Your Customer Avatars," Brandon explains why it's so important to main consistency in your marketing. It takes numerous "touches" by a prospect in order to convert them into a customer. Read more and watch the complete video by clicking the link.