Broker Success Series: 4. A Lasting Impression

In this edition of Brandon Jolley's five-part series, "Marketing to Your Customer Avatars," Brandon explains why it's so important to main consistency in your marketing. It takes numerous "touches" by a prospect in order to convert them into a customer. Read more and watch the complete video by clicking the link.

Broker Success Series: 2. Marketing to the Four Avatar Types

Marketing to Your Customer Avatars: 2. Marketing to the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types https://vimeo.com/697148320 In our last video, we talked about avatars and the four personality types of those avatars. Next, we want to talk about what marketing tactics to use to reach those individual avatars. First, we have Amiable Amy. Your focus with Amy should be to build rapport. You should position yourself as a partner with her in in helping her solve ...

Broker Success Series: 1. The Four Types of Client Avatars

Marketing to Your Customer Avatars: 1. What are the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types https://vimeo.com/697148264 What is an Avatar? When I say the word avatar, you may think of a children's cartoon or even a blockbuster movie. But when I think of the word avatar, I think of the definition in Miriam Webster that says: it's an embodiment of a concept or philosophy often in a person. This basically means that you can project an ...

Broker Success Series: 5. Sales Is the Ultimate Form of Customer Service—Not the Absence of It

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

Education + Action: The True Path to Creating Wealth

People are inundated with so many ideas today about building wealth.   It seems every influencer on YouTube and TikTok have a new side-hustle or online course for you to purchase and pursue. But what, really, is the best way to build wealth today? There's no one answer, as there are many paths to pursue. But something that remains consistent (or inconsistent) is an individual's ability to learn and take action. In this post, we'll explore what it takes to take your life to the next level and how to get "unstuck" if you just don't know ...

By |2022-05-03T08:04:49-07:00April 25th, 2022|Getting Started, Personal Growth, Success Mindset|

Broker Success Series: 4. Focus on the Behaviors of the Sale Process—Not the Result

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

Broker Success Series: 3. Selling the Value, Not the Price

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

Broker Success Series: 2. Two Important Characteristics in Sales

A Paradigm Shift to Sales: #2 Two Important Characteristics in Sales In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about the sales mindset necessary for broker success There are many attributes of a good salesperson. If you have these two, that will be enough of a foundation to start developing the rest. Here they are: C _ _ _ _ _ _ _ _ _ _ A S_ _ _ _ _ M _ _ _ _ _ _ _ _ Any guesses? The first is easier ...