Market as if You Are Selling Door-to-Door
Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.