A Paradigm Shift to Sales: #4 FOCUS ON THE BEHAVIORS OF THE SALE PROCESS—NOT THE RESULT
In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about the sales mindset necessary for broker success
This is another paradigm shift that takes a lot of habit-breaking and practice. As a salesperson, if you focus on the sale, you lose all credibility. If you focus on the behaviors of the sales process, while being genuine and authentic, the sale comes as a byproduct.
Also, from an overall perspective, behaviors are the KPI’s (Key Performance Indicators) that you are in full control of and can properly monitor, track, and adjust. In other words, focusing on the behaviors allows you to control what is within your power. If you focus on your desired result (the sale), you won’t improve or develop yourself to the next level. The sale will be there more often when it isn’t the focus.
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Artur Budimir has been working with Cogo Capital since 2019, under the tutelage of Lee Arnold. He has rapidly scaled up during his time with the company due to his 10+ years in sales & sales management. Currently as the Account Executive for Cogo Capital, he is solely dedicated to forging new relationships with like-minded lenders to accelerate the continual growth and expansion of Cogo Capital.