What is the best practice you’ve implemented when investing in real estate?

All of our answers may vary, but I would argue that one overarching discipline sets successful investors apart from hobby-level investors: your follow-up routine. We all know that it cost more to gain new clients than it does to maintain the ones you have.

A lot of people send out mail, for instance, and that’s great!

It’s an often untapped way to get your foot in the door with potential buyers and sellers. According to a recent USPS study, 98% of consumers bring in their mail on the day it is delivered, and 77% sort through their mail immediately. 67% feel that mail is more personal than the internet, and 64% order from mail received within the last month.

There’s potential here but relying on mail alone (or any other form of lead-generation) without following up will result in lower conversions and wasted budgets. Put together your own system and include the following tools for maximum reach: CRM system (a Customer Relationship Management System), an email deliverability service which sends emails, surveys, and auto-responders, a website or blog to drive traffic to, a system to send out newsletters, reports, and webinar invites, and an online system to disseminate real-time information for client consumption (webinars).

How can you do it better?

  • Contact Management System/CRM. Simply put, these are technologies or systems you can use to control your interactions, improve your business relationships, and help retain clients. I like my CRMs to follow up on the leads and get people committed to appointments because I don’t like making outbound calls more than you do. If technology does the hard work for me, I’m suddenly calling someone who is interested in hearing what I have to say, and that means less dialing for me.
  • Hire telemarketers with a script to turn cold leads into appointments. Get your kids to make the calls or pay someone $10 an hour to dial and set appointments. Then, you’re not making cold calls, you’re dialing your appointments because they’ve weeded out your list for you. You can value your time and make calls. (Check out this article on TIME MANAGEMENT.)
  • Be organized. You can use Excel or Google Docs, or even an old-fashioned lead-sheet, printed on paper and filed in a folder. Whatever way works best for you, make sure to notate the lead—“disposition” the lead as called and schedule a follow up. (For more information on the importance of following up, CLICK HERE.)
  • Don’t waste time. Learn to spot a “real client” from a “tire kicker.” It can be hard to decipher at first, but you’ll get the hang of it. A tire kicker might say all the right things to keep the conversation going, and then casually mention that they don’t have any offers on their property, and admit they aren’t motivated. A real, potential client is going to tell you 2 things: What they want and when they want it.
  • It’s a numbers game. For every 30 calls you make, you may get 10 leads, and from those you’re looking at 1 deal. Is it still worth it to make those 30 calls? Yes! You got a deal!
  • Self-analyze. Go over your notes or record the phone call. What could you have done differently? Learn from your mistakes and your triumphs and improve.

Most importantly with your follow up routine, you should pick up the phone whenever you can.

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Something as simple as a phone call can tell your client you don’t take them for granted.

Regular follow-ups give your customers a chance to be heard and engaged effectively. Many clients and potential clients expect you to keep in touch. People want to be told what to do and what to expect next, so provide them with tangible opportunities. They may even have another property or job lined up for you, but unless you reach out, they could take it elsewhere.

If you aren’t following up, you’re missing out.

When you come to Cogo Capital® looking for a private money loan on a property unde

r contract, we’ll assure you have quick turnaround, excellent terms, and millions to lend. Cogo Capital® serves both local and national real estate investors, real estate agents, and private money lenders in quality, multiple loans.

Have a deal under contract that you would like a quote on? Let us know. You can fill out a quick questionnaire at CogoCapital.com to receive a rate quote via email or you can call us anytime at (800) 747-1104 to talk to a loan officer. With millions deployed and millions to deploy, we want you to get the capital you need for your real estate investing.

To Your Success;

Lee A. Arnold

CEO

The Lee Arnold System of Real Estate Investing

Follow me on Twitter: @CogoCapital  and @LeeArnoldSystem 

Have a deal? Visit us at www.cogocapital.com to fill out your fast and easy quote. Want to learn more about COGO first? CLICK HERE to get to know all the ins and out!