Marketing to Your Customer Avatars: 4. A Lasting Impression
In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types
Hello, Cogo Nation. My name is Brandon Jolley. I’m the broker success advisor here.
And today we are talking about impressions.
It’s not your client’s job to remember you. It’s your job to make sure they don’t forget you. That was said by our leader, Mr. Lee Arnold.
It’s not your client’s job to remember you. It’s your job to make sure they don’t forget you. -Lee Arnold
It can take up to five times for someone to see something before they read it.
It can take up to 10 times before they remember it.
It can take up to 20 times before they create a conversation from it.
So, how can you make sure that your client remembers you?
You need to create custom messages for your avatars and stay consistent in your marketing efforts.
And as that last statistic said—up to 20 times to create a conversation—you need to be patient. Marketing is not something that happens overnight. It’s something that you do over time that creates those positive, emotional responses that we talked about in our previous video.
As you are doing your marketing, you need to make sure that you’re putting your messages in the right places for the right people. This demonstrates to them that you care, and they will remember you, it’s your job to make sure they don’t forget.
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Brandon comes to Cogo Capital with over 15 years of sales experience. Through his career he has developed a reputation for being honest, having integrity, and for making things happen for his clients. He has a proven track record of meeting and exceeding goals that are put in front of him. Brandon brings those skills and history to Cogo Capital in his role as Broker Success Advisor. His goal is to bring his expertise in private money lending and brokering to help his students succeed.