5 Tips to Create Laser Focus in Your Marketing: #3 Market Your Relationships–Not Your Features

In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results.

Marketing Is Like…

As alluded to earlier, marketing and sales go hand-in-hand. Unfortunately, that also means that the majority of typical marketing is like the majority of typical selling. It leaves a bad taste in your mouth and makes you want to turn the other way.


It’s because they are marketing themselves, their features, and their service without ever considering who the client is or why they should buy.

market relationships, not features

When companies only focus on themselves, the perceived value decreases significantly. But when companies focus on the success of clients, it gives credibility to build better relationships with customers.

On the other hand, great marketing comes from marketing your relationships. What that means is you talk about your client’s wins, not your own.

Talk about your client’s wins, not your own

Market Other’s Success, Not Your Own

You talk about your partnerships and affiliations that have given you credibility and additional authority.  Rather than standing on your own resume or experience, let the people around your business, and those who have benefited from it, be the spokespeople of your business.

Market the relationships and the success your business has created, rather than your features and benefits.

When you focus on yourself, customers shy away or look elsewhere for solutions.

Content marketing is like a first date. If you only talk about yourself, there won’t be a second one
– David Beebe