Blog2020-02-07T19:26:36-08:00

COGO BLOG

Broker Success Series: 1. The Four Types of Client Avatars

Marketing to Your Customer Avatars: 1. What are the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types https://vimeo.com/697148264 What is an Avatar? When I say the word avatar, you may think of a children's cartoon or even a blockbuster movie. But when I think of the word avatar, I think of the definition in Miriam Webster that says: it's an embodiment of a concept or philosophy often in a person. This basically means that you can ...

By |July 8th, 2022|Categories: Broker Success Series, Marketing to Customer Avatars, Success Mindset|

Broker Success Series: 5. Sales Is the Ultimate Form of Customer Service—Not the Absence of It

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

By |May 9th, 2022|Categories: A Paradigm Shift in Sales, Broker Success Series, Success Mindset|

Education + Action: The True Path to Creating Wealth

People are inundated with so many ideas today about building wealth.   It seems every influencer on YouTube and TikTok have a new side-hustle or online course for you to purchase and pursue. But what, really, is the best way to build wealth today? There's no one answer, as there are many paths to pursue. But something that remains consistent (or inconsistent) is an individual's ability to learn and take action. In this post, we'll explore what it takes to take your life to the next level and how to get "unstuck" if you just ...

By |April 25th, 2022|Categories: Getting Started, Personal Growth, Success Mindset|

Broker Success Series: 4. Focus on the Behaviors of the Sale Process—Not the Result

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

By |April 5th, 2022|Categories: A Paradigm Shift in Sales, Broker Success Series, Success Mindset|

What is Househacking?

Home ownership is a major investment and commitment. It can be costly, with a mortgage payment, utilities, and all the maintenance resting on the homeowner's shoulders. House hacking is the process of buying a home and then turning it into a money-making machine by utilizing part of the property to bring in some extra cash. House hacking is not easy, but it is possible with the right mindset and approach. In this guide, we'll show you how to use your home to "house hack-away" at your monthly mortgage while building equity. What is House ...

By |March 25th, 2022|Categories: Getting Started, Real Estate Investing, Rentals|

Broker Success Series: 3. Selling the Value, Not the Price

Most of these paradigm shifts are much easier said than done. However, the natural anchor in any sales conversation is the price. The customer will always gravitate towards the price. The mistake that many salespersons make is that they will do the same, and then try to justify it. That is a terrible approach and rarely works. In any transaction, the value of the product must be greater than the price in exchange for that product.

By |February 24th, 2022|Categories: A Paradigm Shift in Sales, Broker Success Series, Success Mindset|

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