5 Tips to Create Laser Focus in Your Marketing: #5 Market as if You Are Selling Door-to-Door
In this edition of our Broker Success Series, Artur Budimir, Account Executive and Broker Success Advisor, talks about marketing yourself and your business to achieve top performing results.
You Have 10 Seconds
Ultimately, all marketing boils down to one thing: it grabs someone’s attention by whatever means necessary.
The tricky part is that you must do it as if you only have 10 seconds or less to intrigue, because you do!
You must have urgency.
The general attention span lasts less than ten seconds, and often time even less than five.
Back in my teenage years, in the early 2000s, I would sell newspaper subscriptions going door-to-door.
It was exhilarating!
I would knock on someone’s door, knowing I had roughly a 30-second window to persuade the person (whose dinner I was interrupting) why they shouldn’t promptly slam the door back in my face. If I was successful, those conversations lasted for 30 minutes or more and resulted in us doing business.
So, treat your marketing with the exact same urgency.
Market with the client’s attention span in mind.
Your marketing shouldn’t be elaborate or complex. It shouldn’t be a slow play with you holding that ace up your sleeve for later. It should be your best shot right out the gate, and it should be overwhelming enough to make the client curious enough to stop and engage.
Market as if you are selling door-to-door.
“Try to say everything in an ad and you end up saying nothing”
– Jeff Mamula
The Formula for Success
So, the next time someone comes up to you and asks you what business you are in, there should really only be one universal answer.
Don’t tell them what product or service you offer. Don’t tell them your company name, or even your role within the company.
Your answer should simply be, “I am in the marketing business.” You need to develop this type of mindset!
If you don’t view the success or failure of your business through the lens of marketing, that needs to change today. Your marketing is everything to your business and then some. Prioritizing the mastery of marketing will give your business the lifeblood it needs to experience continual growth.
When you view your business through the marketing lens there is always room for improvement.
At the end of the day, the beautiful irony is that there is no perfect formula to marketing. These five innovative concepts are simply designed to get you to start thinking outside the box when it comes to your marketing. Just make certain that your marketing is different. That it is authentic. That people can stop and resonate with it. Then, once you have someone’s attention, marketing has done its job, and it’s up to you to take it from there.
But whatever you do, never stop marketing! Why? Because…
“Stopping your marketing to save money is like stopping your watch to save time”
– Henry Ford
Artur Budimir has been working with Cogo Capital since 2019, under the tutelage of Lee Arnold. He has rapidly scaled up during his time with the company due to his 10+ years in sales & sales management. Currently as the Account Executive for Cogo Capital, he is solely dedicated to forging new relationships with like-minded lenders to accelerate the continual growth and expansion of Cogo Capital.
