Marketing to Your Customer Avatars: 5. Summary

In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types


Hello, Cogo Nation! My name is Brandon Jolley. I am your Broker Success Advisor.

I know over the last few videos, we have talked about multiple topics. We’re going to go over a summary of those to make sure you know how they all fit together to be successful in your marketing efforts.

1. Understand Your Avatars

You need to understand your avatars, who these people are, why they want to work with you, why they wouldn’t want to work with you. You need to make sure that you understand everything that you possibly can about them so that you can create a positive, emotional response from them.

2. Define Your Tactics

Define your tactics and how you will market to them and how you will communicate with them.

3. Know Your Brand

Accurately define your company’s brand personality so that it resonates positively with your avatar.

4. Be Consistent

Be consistent in your messaging. Make them remember you.

Thank you so much for your time, and we’ll look forward to seeing you here soon.

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