Marketing to Your Customer Avatars: 5. Summary
In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types
Hello, Cogo Nation! My name is Brandon Jolley. I am your Broker Success Advisor.
I know over the last few videos, we have talked about multiple topics. We’re going to go over a summary of those to make sure you know how they all fit together to be successful in your marketing efforts.
1. Understand Your Avatars
You need to understand your avatars, who these people are, why they want to work with you, why they wouldn’t want to work with you. You need to make sure that you understand everything that you possibly can about them so that you can create a positive, emotional response from them.
2. Define Your Tactics
Define your tactics and how you will market to them and how you will communicate with them.
3. Know Your Brand
Accurately define your company’s brand personality so that it resonates positively with your avatar.
4. Be Consistent
Be consistent in your messaging. Make them remember you.
Thank you so much for your time, and we’ll look forward to seeing you here soon.
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Brandon comes to Cogo Capital with over 15 years of sales experience. Through his career he has developed a reputation for being honest, having integrity, and for making things happen for his clients. He has a proven track record of meeting and exceeding goals that are put in front of him. Brandon brings those skills and history to Cogo Capital in his role as Broker Success Advisor. His goal is to bring his expertise in private money lending and brokering to help his students succeed.