Blog2020-02-07T19:26:36-08:00

COGO BLOG

Broker Success Series: 4. A Lasting Impression

In this edition of Brandon Jolley's five-part series, "Marketing to Your Customer Avatars," Brandon explains why it's so important to main consistency in your marketing. It takes numerous "touches" by a prospect in order to convert them into a customer. Read more and watch the complete video by clicking the link.

By |September 13th, 2022|Categories: Broker Success Series, Marketing to Customer Avatars, Success Mindset|

Broker Success Series: 3. What is Your Brand Personality

In this edition of Brandon Jolley's five-part series, "Marketing to Your Customer Avatars," Brandon speaks about the importance of Brand Personality. Learn what is brand personality and its importance in marketing to prospects. Read the transcript or watch the complete video. Click for more.

By |September 7th, 2022|Categories: Broker Success Series, Marketing to Customer Avatars, Success Mindset|

Have You Noticed? Everyone is in Europe this Summer

This isn’t some trendy rehashing of “Roman Holiday.” It’s all about the Euro, which is now trading on par with the U.S. dollar for the first time since 2002. The European Central Bank’s halfhearted response to the war in the Ukraine and the resultant skyrocketing inflation has given American tourists an opportunity not seen in two decades. By comparison, during the Great Recession of 2008 the Euro was trading at approximately 1.6 times the US dollar. With the Euro and USD nearly neck-and-neck, travel to Europe has become much more affordable for American ...

By |August 10th, 2022|Categories: Economic News, Real Estate Investing|

Hot Real Estate Markets for July 2022

What are the hottest real estate markets in the nation right now? For brokers and real estate investors, when things take a downturn it usually means it's a good time to find some deals. In this short video, Broker Success Advisor, Brandon Jolley, breaks down the research that shows where the opportunities are in real estate at the moment. Home prices are dropping and this is usually a sign that the real estate market is contracting. Click to learn more about where to set focus for your marketing for your real estate investing or loan brokering business.

By |August 10th, 2022|Categories: Private Money Lending, Real Estate Investing|

Broker Success Series: 2. Marketing to the Four Avatar Types

Marketing to Your Customer Avatars: 2. Marketing to the 4 Types of Customer Avatars In this edition of our Broker Success Series, Broker Success Advisor Brandon Jolley talks about marketing to different customer types https://vimeo.com/697148320 In our last video, we talked about avatars and the four personality types of those avatars. Next, we want to talk about what marketing tactics to use to reach those individual avatars. First, we have Amiable Amy. Your focus with Amy should be to build rapport. You should position yourself as a partner with her in in helping ...

By |August 8th, 2022|Categories: Broker Success Series, Marketing to Customer Avatars, Success Mindset|

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